Amir is an experienced entrepreneur with passion for building and leading amazing teams. Amir is an online user experience expert and an ecommerce & digital product veteran.
Dr. Mairav Cohen-Zion
Chief Science Officer
Mairav is a clinical psychologist and sleep researcher, with particular expertise in behavioral and cognitive therapies for insomnia and other sleep disorders
Nir has 20 years of experience leading the development of high-scale, high-impact web and mobile solutions
Head of Strategy & Marketing
Gal was as a strategy consultant at Deloitte, specializing in digital strategies and business models formulation. Gal holds a B.A in psychology & political science
Head of Product
Michal has 14 years of experience in product management consumer, medical and IOT products. Michal holds a B.Des in industrial design and M.A in marketing and global business
VP Business Development
Iddo has 15 years of diverse healthtech experience both on the VC world (Qure Ventures) and startup world (Betalin Therapeutics, Medingo). He was part of the team that led Medingo to its $200 million acquisition by the pharma giant Roche.
Nitzan Ben Ner
Nitzan has more than 6 years of experience as a website developer, specializing in Front-End, developing large-scale, customized websites for various types of clients
In the past 6 years, Omer has been working as a product designer, specializing in UX\UI to deliver outstanding user experience across various types of products.
User Behavior Specialist
Sharon holds a B.A in Health Systems Management. She is experienced in digital health promotion and has more than 10 years of experience practicing nutrition and alternative medicine,
Laura holds a BSc in psychology and biology and an MA in clinical psychology and neuropsychology.
Alongside her clinical work, her research focuses on sleep deprivation.
Behavior Change Specialist
Racheli is a clinical and organizational psychologist with experience working in the high-tech industry. Alongside her clinical work, she is a qualified HR consultant and trainer.
Let’s get in touch
We are on a mission to improve sleep for a healthier, happier, and more productive life.